👋 Say Hello

I'm Jason Caslavka, based in Portland, Oregon.

For more than 25 years I've transformed complex business requirements into actionable work — partnering with small startups and large corporations alike to build their brands and serve as the vital link between business expectations and the practical needs of designers and engineers.

I believe in fostering a growth-oriented mindset within teams. I'm passionate about nurturing an environment where innovation flourishes and collaboration thrives — ensuring not only the delivery of exceptional products, but an enjoyable journey along the way.

Years of Experience

Senior & Leadership Roles

Global Brands Served

Agencies Led

Career

Experience

A 25+ year arc from hands-on designer to design and product leadership.

Jun 2021 — Present

Managing Director

Brightbase Design Agency

Retainer Accounts Manager, reporting directly to the Agency Owner.
Nurture relationships with high-touch, high-demand clients to establish their brand, discern priorities, and implement them efficiently.
Direct designers and developers to deliver exceptional branding solutions and web designs across a globally distributed, remote team.
Manage animators and videographers to produce engaging videos and advertisements, and develop pitch decks that help clients tell their story and raise funding.
Foster a culture of mutual respect and collaboration that drives outstanding outcomes for clients and team members alike.

Oct 2009 — Oct 2023

Chief Experience Officer

Care Daily

Directly accountable to the CEO for product oversight, strategic direction, and brand coherence.
Led discovery meetings to extract and refine customer and business requirements, and translated complex engineering concepts into user-friendly screen designs.
Executed mobile UI design and development for iOS and Android, and built web application interfaces in HTML and CSS.
Led customer meetings with notable clients including Xfinity, Panasonic, and Tracfone.

Oversaw creation and maintenance of company brand and websites — logo, corporate identity, press releases, and in-person events.
Managed the product backlog and a team of designers, providing guidance and ensuring clarity for stakeholders.
Served as design lead for the engineering scrum team and contributed to the design system for consistency and efficiency across projects.

Mar 2023 — Oct 2023

Creative Director & Account Manager

Spark Portal

Subscription Accounts Manager, reporting directly to the Agency Owner.
Nurtured relationships with high-touch, high-demand clients to discern their priorities and requirements effectively.
Directed designers and animators to deliver exceptional videos and animations aligned to client brand guides, across a remote global team.

Dec 2006 — Oct 2009

System Software Engineer V

Hewlett-Packard Company (Bitfone Corporation, acquired by HP in Apr 2007)

Acted as liaison between marketing and engineering, ensuring alignment of objectives, and served as UX lead for the mobility solutions business unit.
Translated intricate engineering concepts into intuitive, user-friendly screen designs.
Led creation and execution of user tests and built a structured design process — storyboards, clickable prototypes, high-fidelity designs, and implementation.

Dec 2005 — Dec 2006

Software Developer IV (GUI)

Sprint Corporation (Kforce Consultant → employee, Oct 2006)

UI lead for the web application tracking Sprint PCS phone issues globally.
Crafted interfaces with Photoshop, Illustrator, HTML, and CSS, and ran requirements meetings with business customers.

2001 — 2005

Graphic User Interface (GUI) Developer

Sprint Corporation & GSI Commerce (consultant roles)

Maintained and enhanced ralphlauren.com — weekly updates across images, Flash, XML, HTML, JavaScript, and JSP.
Managed production support, coordinated deployments, and collaborated with developers, designers, art directors, producers, and QA.
Later led GUI design for Sprint Corporate Real Estate JAVA applications, standardizing look and feel across the suite.

Jun 1999 — Feb 2001

Creative Director

Victory Enterprises, Inc.

Led a team of four as primary designer/developer and project manager on large builds — Scott County (150+ pages), City of Davenport (400+ pages), Iowa 80 Group (8 sites).
Designed marketing collateral across print and multimedia — signs, logos, newsletters, and Flash CD-ROMs.

Aug 1997 — May 1999

Graphic / Web Designer

XPAND Corporation

Designed and built websites and printed materials with Photoshop, Illustrator, and HTML.
Gathered client requirements and managed projects spanning logos, newsletters, mailings, and presentations.

Toolkit